Noly

Los Clásicos de Noly

BRIEF

Noly asked us to create a campaign that paid tribute to its classic products, highlighting their authentic flavor and the story behind every table. The initiative aimed to strengthen the bond with consumers who value tradition and quality, while driving consumption across digital channels and points of sale.

SOLUCIÓN

At Kaser Comunicación, we developed a campaign that combines the warmth of homemade food with simple and emotional messaging. We used evocative imagery of family meals and classic recipes, supported by graphic and audiovisual content for social media and points of sale.

 The focus was on highlighting Noly’s values as a close, trustworthy brand that’s part of everyday special moments. The campaign received strong engagement on social media, reinforced the perception of quality and tradition, and helped maintain Noly’s positioning in an increasingly competitive market.