Sello Buen Diseño 2022

The Sello Buen Diseño (SBD) is an award granted by the National Secretariat of Industry and Productive Development to products from national industry that stand out for their innovation, sustainable local production, market positioning, and design quality. Awarded products can achieve greater visibility both nationally and internationally. They also gain access to business matchmaking events and exhibitions, and are included in the Sello de Buen Diseño catalog. The evaluation and selection process is always carried out by a committee comprised of prominent representatives from the design and various productive sectors. At KASER , we encourage our clients to apply for this award because we believe in the value that design brings to every productive effort companies make to excel in increasingly demanding markets. We are proud to support them because together we have achieved several awards since we began participating. Runik is a nationally produced sportswear brand that reinvents itself each season, striving to surprise its consumers. The initiative in the MOVE #SS2022 campaign was to promote in-size clothing for all body types with the concept of “real sizes for everyone.” Various communication materials were created to boost wholesale sales and attract the attention of the end consumer. The strategy resulted in increased brand recognition and acceptance, and significant support for the campaign’s premise. Furthermore, the client base and projected sales volumes grew. If you would like to submit your brand to the next call for entries for the Sello Buen Diseño Argentino please write to us atkaser@kaser.com.ar