Wippy – Visual Identity

Our task was to revitalize the Wippy brand and highlight its commitment to natural body care.

That’s why at Kaser we took on the task of developing their new branding and visual identity, working on a proposal that reflected the freshness of their products through a modern and elegant design. The choice of colors and typography was key to achieving an attractive image consistent with the brand’s values. To create a visual identity that reflects the care and purity that characterize Wippy ‘s products, pastel tones and a soft, legible typeface were chosen. In addition, we incorporated graphic elements alluding to nature, such as coconuts and fruit drawings, which come together to create a harmonious and distinctive whole.