Branding Pikoteo – Washington DC, USA.

Pikoteo , an American smokehouse with a Latin soul in Washington, USA, was looking for a brand strategy and identity that would highlight its uniqueness in a competitive market.

We immersed ourselves in the local environment, explored the culinary offerings, and drew inspiration from cultural diversity to create a unique concept. Our strategy focused on fusing the eclectic and the exotic, giving life to an unparalleled culinary universe that would resonate with diners.