Desiderio Tango – Branding

The challenge was to revamp the image of Desiderio Tango , a quintet of musicians with a unique lineup that includes piano, violin, double bass, cello, bandoneon, female and male vocals, and dance. A comprehensive analysis of the brand and its social media presence was required to more elegantly and authentically reflect the essence of Buenos Aires music.

We conducted a comprehensive analysis of the brand and its social media presence to better understand its values and the essence of its music. We developed a new visual identity that would more elegantly and authentically communicate what Buenos Aires music sought to convey. This included creating a new logo and selecting visual elements that reflected the passion and sophistication of tango. We designed Desiderio Tango ‘s social media presence to reflect the brand’s new visual identity. We created visually appealing content that highlighted the uniqueness of their musical training and the experience they offer. We designed flyers and promotional materials for their live performances, ensuring visual consistency across all their communications. This rebranding and new presentation style resulted in new bookings for their show.