Super Paper

To teach children about paper sustainability and the manufacturing process,
the Kaser team collaborated with Celulosa Argentina to develop illustrations and create the character “Superpapel.”
This new superhero explains—in a simple, dynamic way—how the natural fibers used in the company’s various products are created, the continuous forestry cycle that makes production renewable, and the many ways paper is used in daily life.
The goal is to reach young children with this message, fostering an understanding of sustainability
and recycling from an early age.
The videos produced by Kaser Comunicación are shared on Celulosa Argentina’s Instagram and
Facebook profiles, as well as its YouTube channel.

https://www.resmasboreal.com.ar/superpapel/
https://www.facebook.com/ResmasBoreal/
https://www.instagram.com/resmasboreal/