Alumetal Rebranding

Alumetal is a company with over 25 years of experience in aluminum and PVC joinery. At KASER we identified that its visual identity and digital ecosystem no longer reflected the company’s level or its future prospects, especially with the launch of a new business unit focused on high-value, custom-designed interior products. The challenge was to update and streamline the brand to support this new phase, build a more contemporary and professional identity, and establish a clear foundation for improving communication, positioning, and business growth.

At KASER we developed a rebranding process focused on modernizing and elevating the brand, while maintaining its established reputation. A stronger and more coherent visual system was created, primarily applied to digital communication and the optimization of the Instagram profile. This approach paved the way for the development of a new website, the reactivation of the LinkedIn presence, and the creation of a brand identity for the new interiors division, resulting in a brand identity aligned with Alumetal ‘s premium positioning.