Croppers

Picantes - Photo & Video Production

BRIEF

Croppers aimed to position its new spicy peanut line within the Argentine market through a distinctive, high-impact proposal. At KASER, we identified the opportunity to build a concept that goes beyond the product, connecting with cultural codes, humor, and social media behavior to generate conversation and awareness.

SOLUCIÓN

At KASER, we developed the “Se picó” campaign, a creative concept designed to spark conversations and drive virality through “intrusive thoughts” and people’s most authentic side.
We created an audiovisual production focused on storytelling, combining provocative situations, humor, and real reactions to amplify the concept across social media. The proposal was integrated into a broader ecosystem of activations, influencers, and digital content, positioning Croppers in a disruptive, relatable, and culturally relevant way.