Sello Buen Diseño 2022

The Sello Buen Diseño (SBD) is an award granted by the National Secretariat of Industry and Productive Development to products from Argentine industry that stand out for their innovation, sustainable local production, market positioning, and design quality. Awarded products gain greater visibility both nationally and internationally. They also have access to business matchmaking events and exhibitions, and are included in the Sello de Buen Diseño catalog. The evaluation and selection process is always carried out by a committee comprised of leading representatives from the design field and various productive sectors. At KASER , we encourage our clients to apply for this award because we believe in the value that design brings to every productive endeavor companies undertake to excel in increasingly demanding markets. We are proud to support them, as together we have achieved several awards since we began participating. Tornadore is a family business dedicated to selling fish and seafood, with over 130 years of experience in the industry. It’s an iconic brand in the southern part of Buenos Aires. We worked on their branding, giving identity to their new line of vacuum-packed products: four boxes with different combinations of fish and seafood. A unique take on seafood platters. Under the slogan “from the bottom of the sea to your kitchen,” we designed a system that positioned the brand in a premium segment, marketing an innovative product to the consumer. If you’d like to submit your brand to the next call for entries for the Sello Buen Diseño Argentino write to us atkaser@kaser.com.ar