Spicy – Photo and Video Production

Croppers sought to position its new line of spicy peanuts in the Argentinian market with a distinctive and high-impact proposition. At KASER we identified an opportunity to build a concept that transcended the product itself, connecting with cultural codes, humor, and social media behavior to generate conversation and brand awareness.

At KASER we developed the “Se Picó” campaign, a creative concept designed to spark conversations and generate virality by tapping into people’s “intrusive thoughts” and their most authentic selves. We designed an audiovisual production focused on storytelling, combining provocative situations, humor, and genuine reactions to amplify the concept on social media. The campaign was integrated into a broader ecosystem of activations, influencers, and digital content, successfully positioning Croppers as disruptive, relatable, and culturally relevant.