Packaging La Ideal Patisserie

La La Ideal confectionery wanted to redesign the packaging for its various business units. The goal was to develop packaging that could also function as gift boxes, and to organize their entire visual identity.

We conducted a thorough survey of all products offered by La Ideal . We developed a grid and typologies, classified by business unit. We designed key concepts and visual elements for each section of the confectionery and created packaging lines that reflect the brand’s identity. A prime example is the sweet bread box, which combines functionality and visual appeal, reinforcing the perception of La Ideal ‘s quality and tradition.